Local market research to assess relocation feasibility and network development from UTG

In the period of instability and uncertainty, all operators in the Ukrainian commercial real estate market are faced with a lot of problems and questions related to the possibilities for business survival under the current conditions. Therefore, the UTG company having more than 25 years of successful work experience, offers a complex of analytical works and conducts individual online consultations in the most relevant areas. Among them: assessment of competitive threats, research of the local real estate market, research of the portrait of the buyer/target audience and consumer preferences, the commercial potential assessment of the store/site, comparison of alternative sites and selection of the best one.

In particular, the company’s analysts will evaluate the commercial potential of the store or site, as well as compare alternative sites and give expert recommendations for choosing the best location. At the same time, the sensus of the immediate environment, the prospects for changes in urban planning documentation, the main street network, the analysis of restrictions, the convenience of access by public transport, the intensity of car, transport and pedestrian flows, the coverage area for potential visitors (catchment area) and the modeling of the population number are studied and calculated, the object’s potential attendance forecast, the required amount of retail space and parking spaces estimations are provided.

When assessing competitive threats and researching the local real estate market, the UTG company analysts take into account existing shopping centers, markets, street-retail facilities, shopping corridors, presented and promising brands, current commercial conditions (MIN fixed rental rates, OPEX, etc.) for operators of various formats, the shortage of unmet demand and the potential of retail space and the number of real estate sales transactions. Another no less important for retail is the study of the portrait of the buyer/target audience. Therefore, UTG specialists, commissioned by companies, will perform an analysis of household characteristics, population dynamics, gender-age structure, family composition/number of children, the structure of total incomes, the structure of expenses by product groups, identify areas of strategic opportunities for new and existing goods, services, trademarks. Or if necessary they will conduct a study of consumer preferences, the results of which will provide comprehensive answers to the following questions: the most visited objects, popular product groups (dominant and absent), entertainment operators, public catering establishments, brands of clothes and shoes, sports goods, others services, comfortable price positioning for the brand, research on the consumer satisfaction level, the merits and shortcomings of the brand perception for construction/operating trade object.

For inquiries about analytical works and individual online consultations, contact Kostyantyn Oliynyk at the number: +38 (067) 215 35 15